March 3, 2008
The Buffalo Bills and Rogers Media Select Insight Sports as Official Sponsorship Agency for Eight-Game Toronto Series
ORCHARD PARK, NY -- The Buffalo Bills and Rogers Media announced today that Insight Sports has been named the official sponsorship agency of the Buffalo Bills’ eight-game NFL series at Rogers Centre in Toronto.
As the official sponsorship agency of the five-year series, Insight Sports will be responsible for developing, marketing and executing all of the series' sponsorship. As per the agreement, Insight Sports will pursue a title sponsor for the series. The series' sponsorships will consist of integrated marketing platforms including event logos and promotional rights, in-stadium advertising, pre-game and post-game activities, hospitality and various media assets.
"Insight Sports is thrilled and honoured to be working with the Buffalo Bills and Rogers Media on this exciting series," said Kevin Albrecht, President and Chief Executive Officer of Insight Sports. "The NFL is one of the world's great sporting properties and we believe the Canadian market will enthusiastically embrace this series."
From 2008 to 2012, the Buffalo Bills will play an annual regular season game and a total of three pre-season games at Rogers Centre. The first pre-season game is scheduled for August-September 2008 with the latter two taking place in 2010 and 2012. The date for the first ever regular season NFL game in Canada will be announced in the coming weeks.
"We are excited to be partnering with Insight Sports on this initiative," said Pete Guelli, Senior Vice President of Business Ventures for the Buffalo Bills. "Their management team, market knowledge and internal resources will be invaluable to our organization as we develop this series of games in the Toronto marketplace. We will be working closely with Rogers Media and Insight Sports to ensure that we have the right partners in place to launch this series of games."
Based in Toronto, Insight Sports is a leading sports media and entertainment company which creates and distributes sports and entertainment content across multiple platforms, including broadcast television, events, DVD, on-line, mobile, in-arena and video on-demand.
Insight Sports operates three specialty television networks including GOLTV Canada, WFN: World Fishing Network, and GameTV, while also holding significant interest in the NHL Network. The organization owns and operates the Capital One Grand Slam of Curling and Ford Major League Gaming Canada. Insight Sports also manages Wayne Gretzky’s official website, www.gretzky.com.
Leading Insight Sports' partnership with the Buffalo Bills' eight-game series is Craig Purcell, the organization’s President of Sports and Entertainment. A senior executive with more than 15 years experience in overseeing the sales and marketing operations for a variety of professional sports teams, Purcell previously served as the Vice President of Business Development for the NFL's Oakland Raiders from 2005-07.
As a member of the Raiders, Purcell directed the execution and activation of all corporate partnerships as well as oversaw all aspects of the team's sales, marketing and game day operations.
All corporate partnership inquiries regarding the Buffalo Bills' eight-game series can be directed to Purcell at (416) 593-2116 or at cpurcell@insightsports.com.
For further information contact:
Marc J. Honan
Buffalo Bills
Sr. Vice President of Marketing and Broadcasting
Email: marc.honan@bills.nfl.net
Eric Michalko
Communications Manager
Insight Sports
Phone: (416) 593-0915, ext. 253
Cell: (647) 669-0900
Email: emichalko@insightsports.com
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