ANNOUNCEMENTS

February 1, 2008

NFL Demonstrates Commitment to International Growth


OWNERS APPROVE LONG–TERM AGREEMENTS TO BRING LIMITED NUMBER OF REGULAR–SEASON GAMES TO U.K. & CANADA


The NFL continues to strengthen its commitment to spreading the appeal of America's most popular sport beyond the borders of the United States.

After a successful regular–season debut in the United Kingdom last October, NFL Commissioner ROGER GOODELL announced today a multi–year commitment to play a limited number of NFL regular–season games in the U.K. on an annual basis.

Commissioner Goodell has endorsed the recent recommendation of two ownership committees (Business Ventures and International) to play at least one game in the U.K. in each of the next three years. The league previously announced on January 17 that a regular–season game would be played in the U.K. in 2008. Today, Commissioner Goodell confirmed that the New Orleans Saints will host the San Diego Chargers in the U.K. on October 26. There also will be at least one regular–season game in the U.K. in 2009 and 2010, Commissioner Goodell said.

NFL ownership has also approved a Buffalo Bills initiative to play one regular–season home game in Toronto, Canada in each of the next five seasons. More information on the Bills' plans to expand their fan base to the north will be announced by the team next week.

With these two decisions, NFL owners are again demonstrating their commitment to international growth through long–term decisions to play in specific markets.

"Playing a limited number of regular–season games internationally will help build and grow an already passionate international fan base," Commissioner Goodell said. "The games will strengthen our partnerships with broadcasters and sponsors. The ownership resolution to play regular–season games internationally has evolved to focus on markets, including the U.K. and Canada, where playing games on a regular basis significantly adds to the broad appeal of our sport."

The Chargers and Saints are teams with recent playoff success and they are eager to play in front of the enthusiastic fans in the U.K.

SUPER BOWL XLII TO BE BROADCAST
IN 223 COUNTRIES & TERRITORIES & 30 LANGUAGES;
10 NFL PARTNERS TO BROADCAST GAME FOR FIRST TIME

Much of the world will be watching Super Bowl XLII at University of Phoenix Stadium in Glendale, Arizona on Sunday, February 3 when the New England Patriots take on the New York Giants.

A total of 60 international broadcasters –– including, for the first time, the BBC in the United Kingdom, CTV in Canada, TV3 in Ireland, Galaxie Sport in the Czech and Slovak Republics, and YES TV syndication partners throughout Asia –– will televise the game to 223 countries and territories in 30 languages.

The BBC and the NFL announced a two–year agreement last September to broadcast the Super Bowl live.

"The Super Bowl is one of the world's great sporting events and we are delighted that after many years of covering it on Five Live Radio we are now going to be showing it on BBC Television," says PHILIP BERNIE, head of BBC TV Sport editorial. "The Super Bowl always attracts great interest and we are really looking forward to providing a showcase for this huge occasion."

UK viewers also can watch the game live on Sky Sports, concluding a season in which the station will have aired more than 140 games live. Sky will offer interactive viewers the choice of two commentaries – FOX's domestic pairing of JOE BUCK and TROY AIKMAN and Sky's own duo of NICK HALLING and former Chicago Bears safety SHAUN GAYLE.

In Canada, fans following NFL action all season long can catch Super Bowl XLII on CTV. This season marks the first broadcast deal reached between the NFL and CTV, Canada's top–rated conventional television network.

CTV will be on site in Arizona throughout the week, broadcasting behind–the–scenes coverage of Super Bowl news and entertainment.

The NFL has signed a long–term partnership with YES TV, securing live Super Bowl coverage throughout Asia on ATV (Hong Kong and South China), Chung Hwa (Taiwan), Goal TV (pan–Asia), PCCW (Hong Kong), Starhub (Singapore) and Ten Sports (India). ATV and PCCW will broadcast the game in high–definition.

Twenty television and radio stations from 14 countries will be broadcasting the game from University of Phoenix Stadium: Canada (CTV), Belgium (Telenet), China (Shanghai Media Group), Denmark (Viasat), France (F2), Germany (ARD), Global (ESPN International), Hungary (Sport 1), Japan (NHK and Nippon Television), Latin America (FOX), Mexico (Televisa and TV Azteca), Russia (NTV Plus), Spain (Canal Plus and Cadena Ser), Thailand (UBC) and the United Kingdom (BBC TV, BBC Radio and BSkyB).

Super Bowl XLII will be broadcast live in 30 languages, including 11 languages from University of Phoenix Stadium: English, Danish, Flemish, French, German, Hungarian, Japanese, Mandarin Chinese, Russian, Spanish and Thai. In addition, the game will be broadcast in Arabic, Basque, Cantonese, Catalan, Croatian, Farsi, Filipino, Galician, Greek, Icelandic, Italian, Korean, Macedonian, Montenegrin, Polish, Portuguese, Romanian, Serbian and Swedish.

116 INTERNATIONAL MEDIA OUTLETS
IN ARIZONA FOR SUPER BOWL XLII

A total of 116 international media organizations will cover Super Bowl XLII from University of Phoenix Stadium in Glendale, Arizona this Sunday, February 3.

Mexico leads the international contingent with 23 media outlets represented in Arizona, followed by Japan with 19, Germany with 18, the United Kingdom with 17 and Canada with 14.