KFC Canada teams up with the Buffalo Bills in Toronto

The 'KFC Big Bills Fill' offers customers 125 chances to experience NFL history

The Bills Toronto Series today announced a sponsorship agreement that designates KFC Canada as an official sponsor. The agreement applies to the more than 100 KFC quick service restaurants in the Greater Toronto Area − all of which will be offering the exclusive KFC Big Bills Fill meal.

Over the next four weeks customers at participating restaurants who purchase the KFC Big Bills Fill − a meal consisting of the Big Crunch Premium Chicken Sandwich, one piece of Original Recipe Chicken, fries, salad and a 32 oz drink created specifically for the Bills Toronto Series − will have a chance to win one of 125 pairs of tickets to see the Buffalo Bills battle division rivals the Miami Dolphins December 7, 2008 at Rogers Centre in Toronto.

"Partnering with the Bills Toronto Series provides KFC Canada with an excellent way to connect with customers, especially the key target of males under 30 who are passionate about NFL football," said Steve Langford, President of Priszm Income Fund, which is one of the world's largest KFC franchisees. "The KFC Big Bills Fill is an eat-big win-big proposition. Not only will it offer our customers a very satisfying meal, but also provide them the chance to be a part of history when the NFL plays a regular season game in Canada for the first time ever. "

The KFC Big Bills Fill program will be supported with in-restaurant and menu-board signage featuring the Bills Toronto Series logo. Customers purchasing the meal will receive a PIN number that will allow them to enter at www.KFC.ca for a chance to win one of 125 pairs of Bills Dolphins tickets. Beginning on November 28, 2008, the KFC Big Bills Fill program will also offer customers the chance to win coveted tickets to Super Bowl XLIV in Miami, Florida in 2010 through KFC's partnership with Pepsi Canada.

As part of the sponsorship agreement KFC Canada also receives Video and LED Ribbon Board advertising spots at Rogers Centre for Bills Toronto Series games.

About the Bills Toronto Series
The Bills Toronto Series includes NFL Buffalo Bills regular season games (2008-2012) and preseason games in 2008, 2010 and 2012 to be played at Rogers Centre in Toronto. On December 7, with the 2008 NFL season reaching its culmination, the Bills will face division rival Miami at Rogers Centre. The game will be the first NFL regular-season game ever played in Canada. The Bills Toronto Series concept received the endorsement of several key NFL committees and was then approved unanimously by the NFL owners prior to Super Bowl XLII in Arizona. Ticket information is available at www.billsintoronto.com. The Bills Toronto Series is a proud and enthusiastic supporter of amateur football across Ontario. On December 3, 2008, five provincial high school football championship games, called the OFSAA Bills Toronto Series Football Bowls, will be played at Rogers Centre in Toronto.

About Priszm Income Fund
Priszm Income Fund (TSX: QSR.UN) holds approximately a 60 per cent interest in Priszm Limited Partnership, which owns and operates 459 quick service restaurants in seven provinces across Canada. The KFC, Taco Bell and Pizza Hut restaurants under Priszm serve 1.5 million customers a week and employ more than 9,000 people. Currently, 101 locations are multi-branded, combining two or more of the Fund's restaurant concepts. To find out more about Priszm Income Fund (TSX: QSR.UN), visit our website at www.priszm.com

About KFC Canada
KFC Canada represents the Canadian KFC system, which includes 771 quick-service restaurants across Canada. KFC Canada specializes in Colonel Harland Sanders' Original Recipe Chicken – the world's most popular chicken – home-style sides, freshly made chicken sandwiches, delicious chicken strips, crispy chicken salads and fresh green salads. By early 2007, KFC Canada had converted to a trans fat free cooking oil and many menu items now have zero grams of trans fat.

To find out more about KFC Canada, please visit our website at www.kfc.ca.